DRAW THE LINE

africa animation CGI design laolu malaria mixed media motion graphics ong

The “Draw The Line Against Malaria” campaign is a movement urging people around the world to come together and demand urgent action from world leaders to beat malaria.

Created by DentsuACHTUNG! for the Malaria No More NGO, the campaign’s first action was a 1m50s film featuring a host of high-level global talent and celebrities from Africa. The film has a recurring visual motif that reflects the overall graphic identity of the campaign, based on an artwork created by Láolú Senbanjo, a Nigerian born, Brooklyn-based visual artist whose creations draw from Yoruba patterns and Nigerian symbols.

the visual story as it unfolds in tandem with the VO – provided by the beautiful, commanding voice of Nigerian singer and actress Yemi Alade, which is paired with the impressive sound design work of Antfood Studio to create a deeply engaging sonic atmosphere.

we are constantly in search of meaningful work that could have a positive impact on the world, so we are thankful to Malaria No More and DentsuACHTUNG! for this opportunity and for the openness of everyone involved in the project, who let us try new processes and fresh ideas and watch them grow into the final film.

CREDITS

Agency: dentsuACHTUNG!, Isobar

Production company: LOBO

Director: Alton

Creative Director: Mateus de Paula Santos

Executive Producer: Loic Francois Marie Dubois, Pedro Ramos

Concept Art: Renato Klieger, Rômulo de Oliveira, Vinicius Lousa

Art Director: Alton, Rômulo de Oliveira

Storyboard: Rômulo de Oliveira

Head of Production: Clara Morelli

Producer & Post Production: Pablo Zurita

2D Animation: Nathalia Okimoto, Bruno Tedesco, Gian Burani